Inc. Magazine recently contacted Brighton Homes to provide a quote for an article about new home marketing. The following question provided the framework for the request:
“What is the #1 Most Successful Sales or Marketing Tactic You’ve Used to Drive Growth for Brighton Corporation?” – Inc. Magazine
I thought about this for a while and the following was my reply…
Thank you for including Brighton Homes in your research. It is great to see Boise, Idaho in the spotlight of a national publication.
Our new homes market is relatively small and dominated by our local builders. Therefore, lasting relationships are extremely important to creating a successful business.
Brighton Homes’ approach is not flashy, but it is real; our team understands that we provide a deeply meaningful service to our customers and our community. This perspective gives us an immense sense of purpose and accountability that touches every aspect of our work. As a result, our reputation for service, fairness and compassion gives our buyers and the real-estate community confidence in Brighton Homes.”
I understand this is not “click-worthy” such as, “Use this one strange trick will sell more homes”, but at Brighton Homes, we believe there is no shortcut to building a respected brand identity.
Lars Hansen, President – Brighton Homes
We are grateful to be a part of this amazing community and for the opportunity to create lasting relationships along the way.